Companies use two sources to obtain funding for various uses
such as initial investment, expansion, and supplementing operating income. The
two sources available to a company are borrowing money (bonds) or selling
equity (stocks).
Let’s break this down even further by asking what is equity?
- If I were to start a gardening shop that sells
only Tulip bulbs I would need a few things to start with. First, I would need
money to pay rent for the place I am selling the Tulip bulbs out of, second I
would need money to buy the Tulip bulbs from a whole sale retailer, third I may
need to pay for an employee who will sell the Tulip bulbs while I take care of other
tasks related to running a business, fourth I may need to buy equipment to hold
the bulbs, cash register etc, and fifth the company may have other operating expenses
such as advertising, legal costs etc.
- If I wanted to start this business I better have
some money saved up to cover a few months’ worth of rent and expenses, at least
until my business starts generating enough money to cover all my expenses.
- If I have enough money saved up, and I put that
in the business as initial capital that is considered equity. If I estimate the
company needs $10 000 a month to cover all its expenses, and I estimate it can
make about $5 000 a month for the first three months in income from selling the
bulbs, I already know I would need to put $5 000 a month just to cover the expenses
in the first 3 months for a total investment of $15 000. A company also need
equipment and other materials to start operating, this is known as starting
fixed capital cost. We may need to purchase equipment which is a onetime cost,
the equipment can be used for many years. Let’s assume the company needs about
$10 000 worth of equipment and other materials to start operating. Now in order
to start this company, I would need about $25 000.
- If I had $25 000 saved up, and If I put in all
of my savings that would be an equity investment. I would be the 100% equity
owner of the company. In the 4th month of operation, if the company makes
a profit of $10 000, I am entitled to all of that money if I choose to take it
out of the company. If I only had $15
000 saved up and my mom invested the other $10 000 as an equity partner, now
the company has two owners. I own 60% ($15000/$25000) and my mom owns the other
40%. In the 4th month if the company makes a profit of $10 000, I am
entitled to $6000 (60%), and my mom is entitled to $4000.
- Let’s assume I was the sole owner of this
company. It is a few years down the road, and I now own multiple stores and the
company is valued at $10 million dollars [Valuation of a company: http://tinyurl.com/p7kckvz ]. I want to expand, and expansion involves expenses. In
order to cover these expenses I am going to sell portion of my ownership to
raise the funds. If I need money in the millions, it is hard to go to one’s mom
to raise the funds unless she is a millionaire. In this case you take your
company public, what that means is you sell ownership of your company on an
exchange for money. The stock prices of companies are pretty much how much a
unit of ownership of a company is valued at by the market. The company could
have also sold unit of ownership on a private exchange which means the unit of
ownership is not publicly trades and the company is only responsible to answer
to its private owners. When it is publicly trades it is regulated by the
government regulatory bodies.
- If I do not want to share the ownership of my
company I can go to a Bank or another Lender and borrow the money I need for expansion.
Lenders will lend you money if you can demonstrate that your company routinely
makes a profit that will cover interest payments on the loan and periodic
principal repayments. Similar to a person getting approved for a mortgage. The
company can also pledge its buildings/equipment as collateral for the loan to
get a better interest rate on the loan or to even be approved for the loan. If
the company does not want to have private loan with a Bank/Lender, it can sell
debt to the public on an exchange similar to stocks. These are standard units
of debt of a certain face value with a known coupon rate with terms. The company
will pay the public lenders certain interest (coupon rate) over a period of
time, and it will repay the loan at a known future date.
This folks is what stocks (equity) and bonds (debt) are. Financial
Engineers have found many other financial products based on these two types of
funding, but that is a topic for another day!